Ritz Carlton at the Hammock Dunes Residence!

by Ronnie Ward

$180ish MILLION IN PRESALES. THE SHOWROOM OPENS NEXT WEEK. HERE'S WHAT IT MEANS FOR YOUR HOME VALUE.

If you own real estate in Palm Coast, Flagler Beach, the Hammock, or anywhere in Flagler County, this one affects you directly. Read it.

WHAT'S HAPPENING

• The Ritz-Carlton Residences at Hammock Dunes has reportedly around $80 million in presales — before groundbreaking

• The sales gallery / showroom opens next week

• Two oceanfront towers, 64 residences each — 128 total

• 6.8 acres inside the gated Hammock Dunes community

• Pricing from $3 million to over $10 million

• Interiors by Meyer Davis. Developed by BH Group and Related Group.

• Groundbreaking scheduled 2026, completion expected 2028 (per BH Group)

THE RECORD THAT ALREADY BROKE

Both penthouses in the North Tower were reserved for roughly $20 million combined — the highest residential sale in Flagler County history, according to BH Group. For context, the previous county record was an ocean-view home in Hammock Dunes that sold for $5.2 million in June 2024.

We nearly quadrupled the county record on a building that hasn't broken ground.

LET'S GET THE LOCATION RIGHT

You'll see headlines calling this "Palm Coast oceanfront." That's wrong. Palm Coast has no oceanfront property. This is Hammock Dunes, in the Hammock — unincorporated Flagler County, outside Palm Coast city limits and outside the City Council's purview. The mailing address says Palm Coast, which is where the confusion starts.

I grew up out here. I'll keep telling you the accurate version.

SELLERS IN FLAGLER COUNTY — READ THIS

When national money commits $100 million to a coastline before a shovel hits the dirt, that is a repricing signal. Appraisers notice. Lenders notice. Out-of-state buyers notice. The comps around it get pulled up and the story of the market changes.

Which means the number in your head about what your home is worth may already be out of date.

If you own in Palm Coast, Flagler Beach, the Hammock, Bunnell, Ormond Beach, or Daytona Beach, I will pull your comps and give you your real number today. Free. No obligation. And if the answer is "hold," I will tell you to hold.

Most people list at the wrong price because they're working off last year's information. Don't be that seller.

BUYERS AND BUILDERS — READ THIS

The window to get in ahead of a repricing is open right now. Windows like this close quietly.

Flagler County has been one of Florida's fastest-growing markets, and every new project confirms it. New construction homes in Palm Coast. Waterfront in Flagler Beach. Land in Bunnell. Luxury along the Hammock.

I'll show you what's actually available, what's overpriced, and what's worth writing an offer on. And when a deal is bad, I'll be the guy telling you to walk away.

WHY WORK WITH ME

I grew up here. I track every development, permit, and road project in this county so my clients aren't the last to know. I show up every single day.

My Team and Myself are here to make it happen for our clients!

Straight answers. Real comps. Zero pressure. Call, text, or message me.

Note: forward-looking statements about value are my professional opinion, not a guarantee. Presale and showroom figures per the developer.

Team Ronnie Ward | REALTOR®